![]() “It’s interesting to see that things are becoming more open.” The second layer is what does this artist illuminate?” Gill poses. But I think, for us, that’s just the first layer. “You can get an amazing top-tier artist and get incredible access to their life and that’s going to get you a big sale on a big platform and massive exposure. A lot of people just go for the access,” Gill tells Complex.īut, when your mission is to tackle subjects like race disparity, friendship, or the hypermasculine archetype that dominates rap, having access to some of the biggest names in the genre is just the gold-flaked dessert at the end of the meal. But if you use these artists as a Trojan horse to take this casual viewing base and educate them on something, that is a really, really important way to use music storytelling that a lot of people aren’t always thinking about. Why we’re at where we’re at is having this moment. “People watching Baby’s doc were not expecting to learn about the ‘96 Olympics and the gentrification of disenfranchised communities. They start a fresh board for every project, and that one was for Lil Baby’s, a project which began and was completed during the pandemic. The loft-style office has thumbtack boards they use to brainstorm for different projects placed in different nooks of the office with words/phrases like “COVID” and “White House” posted up. Nestled next to a cannabis dispensary in West LA, MGX is an organized playground that reflects the minds of its co-founders, both chaotic and relaxed, organized with room for play. “ A lot of people just go for the access.” They not only let the reader into the act’s world, but they also look at the larger conversation that subject best propels. “We want to be the contemporary music storytelling team.” Their decision to hone in on hip-hop stories in that sphere, specifically, was pure common sense both because of its impact on culture today, and the layers of capacity for reach that it holds. “There are the sports doc guys, the war doc guys, the f**king whatever guys,” Gill says. For the last seven years, the in-sync yet diametric dynamic duo has steadily and quietly worked to be the industry’s top music doc guys, and now, they’ve arrived. ![]() Filmmakers Karam Gill and Daniel Malikyar are the brilliant twentysomething co-founders behind MGX Creative-the agency and production company behind the Lil Baby documentary, Untrapped, Migos’ Ice Cold series, the City Girls’ first docuseries, and G Funk just to name a few. ![]() To also then mine that essence and create a recipe you can put your name on, continue to come back to, and ultimately be known for? That’s the special crux that the founders of MGX Creative live in. The art of capturing essence is a task many pursue and only a select few achieve.
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